Lunch & Learn Prime Time

Is there such a thing as the "Prime Time" for a lunch & learn? I think I may have discovered it, the optimal time for a L&L! And what's more, I'm not talking about going to the client's office. No,no, during "Prime Time", they'll come to you. And be careful how many you invite as they all may show up!

If you are a promoter, you are well aware of the basic lunch & learn formula;

Attendance = Topic X Interest + Free Food / Schedule

Or you could say that no matter the topic, interest or food, the schedule is the critical factor. That is why we promoters go to the clients for their L&Ls. If you've ever tried to get them to come to your office for a L&L, you know how hard it is. Some of us reason that if you have a really good topic or if you have really good food you can get them to come. I've tried it and it doesn't work. Once I had a group of 20 that wanted to learn about pervious concrete and they all loved sushi, so we had $500 worth of fresh sushi delivered for a pervious party. 2 showed up. I learned my lesson, and from then on I've been doing the deli sandwiches at their offices, just like everyone else.

And then I discovered the "Prime Time".  I was part of a L&L where we invited a local water professional association's stormwater committee. We expected 20 or so and how we were surprised when 78 showed up! For pizza at that!

So when is this "Prime Time".  Look on your calender and find a Monday that is a Holiday and schedule your L&L for the Friday before. It's as simple as that. By the time the L&L is over there isn't enough time to go back to the office, so they'll "just go back to work on Tuesday".  From their perspective, this is the perfect way to begin a long weekend!

Give it a try and let me know how it works.